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September 7, at am. Me says:. September 9, at pm. October 7, at am. Leave a Reply Cancel reply Your email address will not be published. Comment Name Email. Other interesting stuff at Zedomax. Related News and Resources. I created a new word today — Windows Morons…. Windows 7 Upgrade, Is it Worth It? Much of that perception, Microsoft belatedly acknowledges, stems from Apple's successful and unchallenged anti-Vista campaign. But, after stewing over the ads on many of his morning runs, Veghte decided that it was time to strike back, even without a new version of Windows to tout.
Apple, he said, has "crossed a line" from fact into fiction. Others at Microsoft have been sounding a similar note. Marketing vice president Brad Brooks told partners earlier this month that Microsoft was "drawing a line in the sand," while Steve Ballmer promised in a memo to employees Wednesday that after doing some hard technical work on Vista that it was now time for Microsoft to "tell our story. What gives the Mojave project its power, though, is the fact that it isn't Ballmer or someone else at Microsoft saying that Vista has gotten a bad rap.
It's everyday people. With scenes reminiscent of both Apple's "real people" campaign of a few years back as well as classic commercials from Folgers and others, the Mojave project could prove a formidable weapon. The Mojave project is remarkable both for its humble origin as well as the speed with which it was pulled off. The idea started barely two weeks ago in an e-mail from Microsoft's David Webster to several superiors, including Veghte.
Given the green light, Microsoft started videotaping responses just last week, in San Francisco. The preview Veghte gave to CNET News on Wednesday was the first time the footage had been shown outside the company and its contractors. The footage could get a public airing as soon as next week or even at Thursday's financial analyst meeting, although plans were still in flux as of late Wednesday night.
Veghte will come under increased scrutiny now that his boss, division president Kevin Johnson, is leaving the company. For the time being, Veghte and Windows engineering chief Steven Sinofsky will both report to Ballmer, who has called the work on Windows the company's top priority.
But there are lot of bad opinions floating around and end users are more or less confused about it. And this is the problem they choose to tackle in the Project Mojave.
They took a bunch of common computer users thus you will find very few college going kids, artists in the experiment and asked them about their opinion on Vista.
And then they tell that Mojave is indeed Vista in disguise. My name is Chandoo. Thanks for dropping by. I live in Wellington, New Zealand. When I am not F9ing my formulas, I cycle, cook or play lego with my kids. Know more about me. I hope you enjoyed this article. Visit Excel for Beginner or Advanced Excel pages to learn more or join my online video class to master Excel.
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